Create a Personal Video to Sell Your Home Quickly
There are many different ways that you can sell your home. Estate agents might host an open house on your property and feature photographs on their website, but there may still not be the reaction you were hoping for. In order to sell a home, you need to sell the idea of the home. For a luxury-seeking buyer, that means playing up the upscale elements like a spa bathroom or an outdoor swimming pool. For a trendy young couple looking for their first flat, it might mean emphasising smart ways to utilise a small space.
It can be hard to get these points across in just a few sentences and photos, and it’s harder still to get people interested enough to read that information in the first place. Because visuals are far more powerful than written descriptions, a smart way to help sell your home in a hurry is to create a video. You don’t need studio equipment or professional direction – a DIY job, with the right advice, can be perfectly good. Read on to learn a little more about how a video can help with selling your home and how to make one yourself.
Appeal to Your Target Demographic
The most important thing that a video should do is appeal to your target demographic. If you own a small apartment in a trendy part of a big city, you will probably want to attract younger buyers interested in culture, art and nightlife. If you have a spacious home in a suburban neighbourhood, play up how perfect it is for families with children. The way to appeal to this demographic is to focus much of the video on what will capture interest. Viewers can read later about the details of the square footage of the home or the exact street location, so the video needs to capture what it is that you are really selling, which could be the luxury of space, the needs of a growing family, or a trendy lifestyle.
Expand Your Audience Through Social Media
A huge advantage of a home video to sell your property is that it can reach more potential buyers through social media. It’s not enough just to create the video and share it with a handful of people. You will need to place it on your social media profiles, email it to friends and even put it up on video sites. Take advantage of social media and try to get as many people watching the video as possible.
What You Need to Get Started
Estate agencies have been using videos to sell homes for decades, but most of these videos are polished pieces with elegant music and post-production work. The reality is that you don’t have to be a film director to create a successful home video of your property. In fact, you won’t even have to buy any new equipment or supplies to get started. As long as you have a video camera or even a mobile phone with a camera (if yours is a little rusty, borrow from a friend), you can get the footage you need.
Tips For Your First Video
The most important tip for creating a video to sell your home is simply to start filming. Buyers aren’t looking for professional videos, but they do want to get a real look at your property. Be honest with your video representation, but don’t feel bad about focusing on the highlights. Lead with the best parts of your home as this is what will keep viewers interested for the duration of the video. Estate agents also advise de-personalising the property – you want to make it easy for the buyer to imagine living in that space. Your kids or your dog are undoubtedly adorable, but perhaps they can star in your next feature.
Don’t get carried away with effects or alternative music since this can detract from the home and even alienate certain buyers. Some judicious editing and colour correction may be in order if you have the expertise, but sometimes short and simple is the most affecting. If you are looking for more detailed advice, visit a few real estate sites, which typically include tips for sellers.
So – you don’t need to be a technical whiz in order to create a video selling your home. In fact, you don’t even need to have a professional video camera. With a mobile camera phone and a few minutes of your time, you can create a video that will expand your network and increase your chance of a quick and successful home sale.