Essential Digital Marketing Trends For 2021 & Beyond
As we pass 2021, more businesses are getting digitized to compete against other businesses from their niche and make it to the top results of SERPs. While getting help from a top digital agency in Australia should be the number one priority of all businesses that want to thrive and succeed in the contemporary landscape, they must also be ready to make constant changes to adapt to the rapidly evolving changes in the digital world.
Read on to learn more about some essential digital marketing trends for 2021 and beyond!
The Integration of AI (Artificial Intelligence)
As a business owner, you might have already comprehended it by now: the dominance of AI has started and being integrated into all aspects of life, including digital marketing strategies. It wouldn’t be wrong to state that AI will soon be existing at the core of all global business corporations and industries since these have already replaced humans in simple jobs.
Chatbots are one of the most relatable examples of the integration of AI in business strategies. Chatbots have replaced humans and decreased costs for businesses. The greatest benefit of chatbots is that they generate excellent customer service by responding to customer queries 24/7.
Many analysts and top marketers are certain that the integration of AI will prove an enormous commercial opportunity for businesses. At the same time, it will boost the international GDP by up to 15% within the upcoming decades. All businesses and industries that are currently ignoring the importance of AI in their digital marketing strategies can expect a major setback within the next few years due to their competitive disadvantage.
Boost in Voice Search
As we are consistently moving towards a contactless world, it is becoming essential for companies to integrate voice search options to win their digital marketing strategies. Due to the ongoing pandemic, we have started to live in a digital era, where, due to safety reasons, we don’t want to physically engage with anything. This aspect has also led to a dramatic change in consumer behavior, where the focus is entirely on online shopping and e-commerce.
That said, businesses can expect an enormous increase in the use of voice search. It has been speculated that by the end of 2022, every other person will own a set of smart speakers, which will also generate the trend of voice shopping. The global shipment of smart speakers has been steadily rising since 2019 and has already grown by up to 26 million units. Overall, we will witness a major shift in the way people search for things, products, or services online. There will be a surge in the use of voice search instead of typing, which is why in 2021 and the upcoming years, voice search will generate the required information that potential buyers will be looking forward to.
With the shift in consumer behavior, digital marketing strategies have changed as well. Instead of remaining stuck in conventional marketing methods, business companies need to watch out for the latest digital marketing trends and keep adapting to the latest tech developments to stand out in their niche and boost sales and revenue.